Music Must Be More Than Music

We’ve come to a point in the music industry where people no longer feel that the music that is being released is of lasting value. The slumping record sales of the past couple of years has had an incredible impact, not only on the majors, but the small independant labels too. In my opinion the public are searching for substantially more than a catchy tune with a good beat….not that I don’t enjoy a good beat once in awhile, but over the course of time the originality and the inventiveness that brought people to music in the first place starts to get lost. I think the music industry, once again, has reached this point. Also, there is only so much time in the day…people are working longer and their interests are expanding (example: computers) The listener has to redefine the importance of music in their lives. I am a singer/songwriter signed to Aviator Records, a small label, but fully supportive of my vision and where I want my music to go. I am currently at work on my third album. I take very seriously the letters I received regarding my first two releases, so that I can understand what my audience is telling me and how I, as an artist , can supply their needs and my own. I take the process of writing and recording very seriously. I want my music to say things to people…to touch them. The time of artists all sounding alike and saying the same things is over. Too many people are searching for understanding and focus in their lives. I believe it is my responsibility as an artist to create a dialogue so that the listener and the artist, together, can help each other come to some conclusions about who we are, and where we are going. I encourage all artists to start to speak out about what it is that makes them different than other artists so that together we have more of a variety in music, and perhaps we can start to break down the barriers that keep us apart as people.

Take the time to love,

Jennifer Avalon
© 1997 Jennifer Avalon

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