In our hands daily is a transistor radio that is attached to our minds. We move the dial back and forth to find the desired station to permeate through the speakers. From one end to the other we choose what information is eventually transmitted into our minds. The choices that we make can be influenced by our opinions, Faith, hobbies, drama, and humor. We have our finger on that dial and we move it constantly to search for what we want to listen to.

Though we have the radio in our hands, responsibility of how we use it comes with the turf. While we want freedom to choose whatever we want, those choices can greatly influence our lives. Across the radio dial are multiple stations that transmit 24 hours a day….and those stations are there to develop a following of like-minded people. We all have our favorite television shows, and radio shows, and those favorites do reflect who we are. No one knows this better than the advertising community…..the commercials on the stations cater to a certain demographic that they believe will purchase and embrace their product.

As we get older, we become more selective of our stations….and eventually we settle on one, two, or three personal favorites. In many cases, we settle into these choices and waver little. The young, on the other hand (kids and teenagers) are more open to suggestion, and in quite a few cases have been known to spin the dial like a wheel, just for the fun of it. The young are quite susceptible to influence…more so than the older demographics. As long as we hold the radio, what plays through the speakers is up to us. If we don’t like a station, we turn it off…if we enjoy it, we can play it 24 hours a day. With that in mind, any complaints must rest at our doorstep. Influence is everywhere….what is influential to us personally is up to us.

The Beatles influenced multiple generations…still, once in a while it is quite easy to run into someone who will tell you point blank that they never liked them, and never enjoyed their music. While many listened to all the Beatle records, some just changed the channel. Music programmers have said on numerous occasions that even a bad song, if it’s played enough, people will start to like it……hmmmmm……I wonder what that means.

So check out that radio…pick a station or two…the hills are alive with the sound of more than music.

Touch the dial,

Jennifer Avalon
© 2006 Jennifer Avalon